Negatives Of Celebrity Endorsement

Marketing Management & concept design-assignment 2| electro react Effects of Celebrity Endorsement| Jeneef Joshua V.J-215111077| | I MBA,2011-2013 | | Celebrity interchange has amaze a common affair in this instants breakneck competition. There has been a traditional printing process that when a renown endorses a product or a brand, it tends to perform well in the market. In the next a couple of(prenominal) pages I will be taking you by means of an compend of how a reputations warrantee affects a high societys market share and more importantly the disconfirming side of celebrity endorsement. Celebrity endorsement is a demand merchandise strategy which is now widely adopted by many brands to gain a significant pie of the market. It has become admirer of the key market mix elements. Though there is no doubt about its effectiveness in carry in a fortune to the company there is also the endanger of it going wrong in its principal objective o f take in more revenue. The risk involved is huge to the bound that a company considering the usance of celebrity has to make a very careful analysis on certain attributes frontwards venturing into it. What really is a celebrity endorsement?

It is a marketing process by which a brand gets into a bear weight with a celebrity and makes the celebrity to endorse the use of its products in a way that it creates trust among the customers. It depends on the celebritys image and ability to add value to the brand. The risks associated with celebrity endorsement are as follows: 1) The reputation of the celebrity whitet horn denigrate after he/she has endorsed th! e product. Example: Pepsi Colas suffered with three tarnished celebrities - microphone Tyson, Madonna, and Michael Jackson. Since the conduct of the celebrities reflects on the brand, celebrity endorsers may at generation become liabilities to the brands they endorse. The recent and the most popular one is the grime caused by the popular golfer, Tiger Woods. Tiger is primarily associated with brands alike(p) Nike, Accenture, Gatorade...If you command to get a full essay, order it on our website: BestEssayCheap.com

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