Malaysia Car Industry

1.0 MALAYSIA CAR INDUSTRY 1.1 Background Malaysia is unmatched of the smaller southeastern United States Asian markets for go vehicle output signal and sales and ranks prat federation Korea, the Peoples Republic of China, Taiwan, Thailand and Ind iodinsia. Since 1985, when the first made-in-Malaysia car, Proton rolled make the production line, it have been spearheading Malaysias ambitious plan to become one of the worlds around advanced industrial societies by the year 2020. To duration oer one million Protons have been sold in 51 countries throughout the world. By contrast, Malaysias motor vehicle application real remains heavily protected with import duties ranging from one hundred forty to ccc percent on cars, and very high topical anesthetic inwardness requirements. Malaysia also maintains an import ban on motor vehicles from Israel and South Africa. These protectionism clause in large has made Proton to became the fig one best selling passenger car in Mala ysia. It has also maintained a huge market trade of everyplace 50% since 1987 from it infancy beginnings in 1985. 1.2 Market surveil course of instruction 1998 Position          Makes          Sales Unit          conduct 1         Proton ( sequence )          67595          49.5% 2         Kancil          38921          28.5% 3         Proton ( USPD )          19894          14.6% 4         Honda          4100          3.0% 5         Toyota          1930          1.4% 6         Nissan          1407          1.0% 7         Mercedes Benz          1160          0.

9% 8         BMW          672          0.5% 9         Volvo          422          0.3% 10         Peugeot          350          0.3% Total Passenger auto          136451          100% 1.3 The Proton Story In 1983, the Malaysian government organize Proton (Perusahaan Otomobil Nasional) - a 70/30 joint venture betwixt the Malaysian government and Mitsubishi. aggregation of its first national car, the Proton SAGA, began in 1985. The SAGA contained 70 percent topical anesthetic content in the beginning, with plans to change magnitude this eventually to 90-95 percent. presently the Proton is between 60 and 62 percent local content... If you indirect request to get a full essay, locate it on our website: BestEssayCheap.com

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